// apotropaic

labels: sublimation printing // laser cutting // fabrication
genre: branding
year: 2022

    

Apotropaic is a brand I created to sell protective objects. Apotropaic is a Greek word meaning the power to advert evil or bad luck. The design for the branding itself includes its own witch circle, created from the word itself.  Each of the objects is designed to protect the user from malevolent or negative forces. The objects consist of, pocket tokens, leather bracelets/chokers , and witch bottles. Unfamiliar items contain detailed instructions for how the user is meant to interact with the protective objects.